Keep Kids Alive Drive 25® (KKAD25) is a non-profit education organization created in 1998 by Tom Everson and his wife of Omaha, NE. The organization partners with cities, states, schools, neighborhood groups, civic organizations, and businesses to help seed, root and grow safety campaigns across the country. The campaign is currently active in over 300 cities in the U.S.

Specifically, Keep Kids Alive Drive 25® is a safety campaign designed to encourage motorists to observe the residential speed limit. In most cities across the U.S., the residential speed limit is 25-mph. The goal is simply to remind each of us to check our speed and slow down as needed. In short, KKAD25 is an invitation to take personal responsibility for our driving behavior. KKAD25 is a friendly reminder to slow down in a fast-paced world.

Why is this issue so important?

• Speeding in residential neighborhoods represents the single greatest complaint issued to police departments and city councils throughout the U.S. Most speeders in your neighborhood live in your neighborhood.
• It is not unusual for speeders to be speed checked in excess of 40 mph (50 mph on occasion) in 25 mph zones.
• Speeding, that is, exceeding the posted speed limit or driving too fast for conditions, is one of the most prevalent factors contributing to traffic accidents in 1997, 86 percent of speeding-related fatalities occurred on roads that were not interstate highways.
• 23 percent of fatalities occur on local roadways, such as residential streets.
• Five miles per hour does make a difference. A pedestrian hit by a vehicle traveling 30 mph is 3 times more likely to die, than one hit by a vehicle traveling 25 mph.

Where does Shrewsbury stand?

• More than 50 signs and trash can decals has been distributed
• Three street signs have been installed on Obre, Samara and White Streets
• More than 300 KKAD25 pamphlets given out to motorists stopped by police

Who to Contact